Advertising in the dating vertical has quietly become one of the most competitive performance driven spaces online. Global spending on online dating commercials continues to grow as advertisers chase audiences that are highly active, emotional, and constantly searching for connection. Yet attention is fragmented, platforms are stricter, and users are quicker to ignore anything that feels like a...

Introduction If you are running paid campaigns in the dating vertical, you already know the clicks are easy. Conversions are not. Many advertisers look at rising impressions and steady traffic volumes but still see weak signups, low deposits, or poor lifetime value. The problem is rarely demand. It is almost always quality, intent, or alignment. In advertising terms, Dating...